Book Launch | Commercial

Director/Editor: Hello World Media
Assistant DP/Director: Tabitha Yong
Client: Confidential (Newly Published Author)
Project: Book Trailer
Scope: Creative Direction, Production, Editing

A newly published author approached Hello World Media to create a book trailer, a less common format that required a different approach. After reading the book and defining its emotional core, we moved away from a traditional cinematic style and leaned into a grassroots concept inspired by Jubilee and We’re Not Really Strangers.

We filmed real people answering the book’s central questions and assembled the footage into a raw, honest piece that captured genuine emotion. The result was a human-centered campaign that brought the book’s themes to life through authentic storytelling.

Preview not available.