Magic Patterns (YC W23) | Commercial

Director/DP/Editor: Arjun Patel
Project: Launch Campaign
Scope: Launch Video, Post-Launch Strategy, Customer Testimonials

“Working with Hello World Media was godsend. We shot the entire video in 1 day, and the team was super receptive to our minimal feedback. Most of all, it was 10x more fun than working with a traditional agency.” -Alex Danilowicz, CEO of Magic Patterns

Magic Patterns partnered with Hello World Media to create a cohesive launch video. They first approached us after Arjun shared his YouTube work and wanted a cinematic video that felt somewhat familiar but focused more on their customers than themselves.

We developed a visual concept inspired by the contrast between an uncanny, dystopian world and one transformed by “magic patterns,” drawing influence from 1984. The story remained focused on their customers and how the product empowers them.

Alongside the launch video, we produced three short testimonial videos that served as case studies and social content. Using the same footage, we built a post-launch strategy that helped extend engagement and unify Magic Patterns’ brand narrative across platforms. From planning to shoot, took less than 1 week, where Arjun flew to SF in a matter of days for the shoot and the actual shoot took less than 24 hours.

No available preview yet, coming soon.