UpKeep (YC W17)

Director/Editor/VFX: Arjun Patel
Project: Brand Video
Scope: Creative Direction, Production, Editing
Location Sponsor: Ultimate Paper Box
Producer: Hello World Media

UpKeep, a software company for maintenance teams, partnered with Hello World Media to create a non-traditional brand video that highlighted the daily frustrations of maintenance managers while introducing their team in a fun, relatable way.

We developed a playful creative direction that balanced humor with authenticity, resulting in strong engagement on LinkedIn and positive feedback from their customers. The project was completed in a one-day shoot with a one-week turnaround.

Fun fact, this was filmed at Arjun's dad's manufacturing plant.

Preview available below. This video was shot in 2018.